Something Painted Events

Brand identity & website design

Luxury event design | USA & Mexico

Business overview

Something Painted Events is a luxury event brand specializing in custom hand-painted dance floors and bespoke event details. Founded by Elizabeth and Maria, the studio transforms celebrations into one-of-a-kind artistic experiences for weddings and high-end events across the US and Mexico.

The background

The founders previously ran a multi-service event business that performed well overall. Over time, one offering clearly stood out. Their custom painted dance floors became the most requested and fastest-growing service.

This success revealed an opportunity. The service deserved its own identity, positioning, and digital presence, separate from the original multi-service brand.

That is where we stepped in.

Luxury event design by Something Painted Events

The challenge

The business was growing, but without a brand foundation to support it.
Their custom painted dance floors had become the most in-demand service, yet the offering had no standalone identity, logo, or visual system. It lived inside a broader multi-service business, making it difficult to clearly communicate its value and positioning.

The challenge was to build a brand from the ground up. One that could translate handcrafted artistry into a refined, premium identity and support long-term growth across multiple markets.

The strategy

We approached the project as the creation of a standalone brand. Our focus was to:

Define a clear visual and emotional identity from zero

Translate handcrafted artistry into a refined brand system

Balance elegance with warmth and creativity

Build a flexible identity that works across print, digital, and on-site applications

The solution

We designed a complete brand identity and digital presence. Something Painted Events now operates as a focused, recognizable brand.

Logo design

We designed the logo to work equally well in digital and physical environments. It needed to feel refined on screen while retaining enough character and structure to translate beautifully into print and tactile applications..

Color palette

The color palette balances depth and warmth to support a premium yet artistic feel. Rich greens ground the brand, while soft neutrals and gold tones elevate it without overpowering the handcrafted nature of the work.

Logo suite

Rather than a single mark, we created a flexible logo suite that adapts to context. This allows the brand to remain consistent across platforms while choosing the most appropriate version for each use case.

Social media appearance

Social media was treated as a primary brand touchpoint. The identity was designed to remain recognizable at small sizes, support storytelling, and maintain a cohesive visual presence across posts and highlights.

Business Card

The business card was designed as a tangible extension of the brand experience. Materials, spacing, and finishes were chosen to reflect the same level of care and craftsmanship found in their work.

Mobile friendly website

The website experience was designed mobile-first, knowing most clients would discover the brand on their phones. Clarity, emotion, and visual impact were prioritized to communicate value within seconds.

Website

The website brings together brand, story, and service into a clear narrative. It focuses on showcasing the experience behind the work, not just the final result, helping position the brand at a premium level.

Stamp

The stamp adds a handcrafted, personal layer to physical touchpoints. It reinforces the artisanal nature of the brand and creates a memorable detail in packaging and client gifts.

What they think about the results

“They really got my vision”

★★★★★

Graphstorm was truly incredible from start to finish. They were so responsive and even got our project completed faster than expected when I had some important events coming up. They really got my vision, even when I didn’t feel like I was able to explain it that well. They are so talented at what they do. They are also very reasonably priced for all the services they provide. Their follow up is amazing, I was never left hanging. They are also so professional, pleasant, and polite. I absolutely recommend them 10000 times if you are looking for branding and social media. I couldn’t be happier!

Something Painted

Shared by Elizabeth, the co-founder

www.somethingpainted.events

Let’s build your brand the right way

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