Two 46 Industry

Brand identity & e-commerce website

Custom branded apparel | USA

Business overview

Two 46 Industry is a custom apparel company specializing in branded clothing for businesses, teams, and organizations. Their services include embroidery and apparel customization, helping companies bring their brand to life through wearable products.
Before working with us, the business operated successfully, but without a clear brand identity of its own.

The beginning

Two 46 Industry started as a service-first business. They were producing apparel for other brands, placing logos on clothing, and helping companies look professional, all while operating without a recognizable brand identity themselves. Over time, it became clear that while their clients were memorable, Two 46 Industry was not.
They reached out to build a brand customers could recognize, remember, and trust.

The challenge

Two 46 Industry had no established brand identity.

No logo or visual system
No clear positioning in a competitive apparel market
No brand presence customers could recall or differentiate
A website that functioned as a service listing rather than a brand experience

The challenge was to create a strong, ownable brand from the ground up, while ensuring it supported both custom services and direct online sales.

The strategy

We approached Two 46 Industry as a brand-first business, not just a service provider. Our strategy focused on:

Building a bold, recognizable identity customers could remember

Creating a visual system that works across apparel, packaging, and digital use

Ensuring the brand feels confident, modern, and versatile

Designing an e-commerce experience that supports both credibility and conversion

The solution

We developed a complete brand identity and digital presence, including:

Logo design

The logo was designed to be bold, memorable, and highly adaptable for apparel branding. Its strong silhouette and balanced proportions ensure it remains recognizable across embroidery, print, and digital applications.

Color palette

The color palette was created to support strong brand recognition across apparel and digital use. Deep, confident tones paired with neutral shades give the brand a distinctive presence without limiting flexibility across products.

Logo suite

We developed a flexible logo suite to support different branding scenarios. This allows Two 46 Industry to apply the most suitable logo variation across apparel, packaging, website, and marketing materials while maintaining consistency.

E-commerce website

The e-commerce website was designed to clearly showcase products and simplify the buying experience. Clean structure, strong visuals, and clear navigation support both brand credibility and conversion.

Typography system

The typography system was selected for clarity, versatility, and legibility. It supports both operational use and digital applications, ensuring consistent communication across all brand touchpoints.

Embroidered patch

The logo was optimized for embroidery and textile applications. Clean shapes and controlled detail ensure the mark translates clearly onto garments while preserving brand recognition at small sizes.

Business Card

The business card was designed as a simple, professional brand touchpoint. Clear hierarchy and restrained styling reinforce credibility while remaining practical for everyday business use.

Let’s build your brand the right way

If your business lacks a memorable brand identity, we help turn it into one people trust.

Request availability

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